3D Growth

There is no denying that 3D technology is impacting the visual effects industry. With the recent releases of a number of 3D films, many films are now being released in 3D to go with the hype because it is thought to be where the revenue is at.

Some of the most recent 3D movies include Avatar, How to train your dragon, Toy Story 3, Saw 3D, just to name a few. In fact, even older movies to date are being re-released in 3D, just like Toy Story 1 and 2.

"Firms operating in the media sector expect that they can greatly increase their future revenue growth by utilizing 3D. Frost & Sullivan (News - Alert) states that eventhough 3D technology just started to flourish in the market, delivering a more immersive and persuasive consumer content experience with the addition of 3D significantly augments market expansion, both from a device sales perspective and from content subscriptions." - Carolyn J Dawson on Business Video

3D Technology has come a long way since the beginning and has started becoming mainstream again from 2003 onwards. You can find out more about the history of 3D in films here.

"3D technologies will be a significant part of a number of industries' future evolution. Advances in display technologies, graphics processing and software are creating a large and growing wave of change coming to and from the world of 3D computing." - Billy Yackey of 3D Digital Signage

It is apparent that as technology advances and becomes faster and better and cheaper to produce, they will become more widely available. And as such, these opportunities will allow for exponential growth.

The graph on the left shows the screen industry growth in New Zealand.

According to the source, The industry grew by $600 million on the back of James Cameron’s 3D film Avatar between 2008 and 2009 and there’s more to come from the company responsible, Weta Digital.

"Wayne Stables, Weta Digital’s VFX supervisor, says digital animation will continue to grow and develop in years to come."